You Know Sedans Are Back When Even Maserati Is Working On A New One

Maserati has confirmed it’s developing a new sedan, marking a clear comeback for the body style even at a brand with deep roots in four-door luxury grand tourers. During a call unveiling refreshed 2027 models—including the GranTurismo, GranCabrio, and Grecale—Maserati’s marketing chief Cristiano Fiorio answered a direct question about a new sedan with a definitive “The answer is absolutely yes,” adding, “I believe that sedan will come back.” The brand is targeting the E-segment, the European classification for midsize luxury sedans such as the BMW 5 Series and Mercedes-Benz E-Class, a space Maserati once dominated with models like the Quattroporte and Ghibli but has been absent from since the last Ghibli ended production three years ago.

The outgoing Quattroporte’s final generation was discontinued in 2023, leaving Maserati’s current lineup without a four-door sedan. Today, the lineup consists of the Grecale compact crossover, the two-door GranTurismo coupe and its GranCabrio convertible sibling, the MCPura, and the GT2 Stradale.

A new sedan would slot between the entry-level Grecale and the brand’s larger, more expensive exotic two-door models. However, Maserati isn’t planning a traditional sedan.

COO Santo Ficili hinted at a modern interpretation, suggesting it could take cues from the Toyota Crown, adopting a slightly higher ride height and rugged black plastic cladding. The shift reflects broader industry trends: SUV dominance appears to be easing as economic and practical realities push buyers back toward sedans.

Gas prices and affordability are likely factors, but survey data shows 51% of teenagers now envision themselves in a sedan versus 31% for an SUV. Real-world sales momentum backs the trend, with Honda reporting a 42% year-over-year jump in Accord sales this April and Toyota’s Camry up 18% over the same period, according to The Drive.

Fiorio framed the trend as “retro-seeking” among younger buyers, essentially arguing that Gen Z and younger millennials are embracing what their parents avoided—sedans—while rejecting what their parents drove, like minivans and, by extension, SUVs.