Toyota Motor North America Reports September 2026 U.S. Sales Results

Toyota Motor North America (TMNA) announced that September 2026 U.S. sales reached 201,306 vehicles, a volume increase of 8.4 % and a daily selling rate (DSR) rise of 4.0 % over September 2025. Electrified vehicle sales that month totaled 117,215, up 37.8 % on volume and 32.2 % on DSR, accounting for 58.2 % of total sales. For the third quarter, TMNA sold 633,223 vehicles, up 0.6 % on both volume and DSR versus Q3 2025.

Electrified sales for the quarter were 363,367, a 28.5 % volume and DSR increase, representing 57.4 % of all vehicles sold. Toyota’s own division posted September sales of 171,469 vehicles, up 7.9 % on volume and 3.6 % on DSR, while its quarterly figure was 540,167 vehicles, up 0.5 % on both measures. Lexus division recorded September sales of 29,837 vehicles, up 11.4 % on volume and 6.9 % on DSR, with a quarterly total of 93,056 vehicles, up 1.6 % on volume and DSR.

TMNA highlighted that 32 electrified vehicle options are currently available across Toyota and Lexus dealerships, and that incentives remain among the lowest for full‑line manufacturers. Toyota’s Q3 electrified sales were 325,227 vehicles, up 29.2 % on volume, and September’s figure was 104,105, up 36.6 %. Lexus’s Q3 electrified sales were 38,140 vehicles, up 23.1 % on volume, and September’s were 13,110, up 47.4 %.

Senior Vice President Andrew Gilleland said the results reinforce that customers want choice, from affordability to electrification, and that the company’s multi‑path strategy continues to meet diverse lifestyles. Toyota’s North Carolina plant began assembling automotive batteries for electrified vehicles in 2025.