Maruti Launches Victoris Aurum Edition for Strong Hybrid Starting at Rs 22,990

Maruti Suzuki has rolled out the new Victoris Aurum Edition to celebrate the midsize SUV’s first anniversary and a major sales milestone. Offered exclusively for the Victoris Strong Hybrid, the cosmetic and accessory package is priced at Rs 22,990, which is the kit price separate from the vehicle cost. The launch arrives as cumulative sales cross the 1.5 lakh mark, reaching 1,47,602 units through September 2026, and surpassing 1.5 lakh units with October sales included.

Actor Shahid Kapoor serves as the face of the promotional campaign. Named after the Latin word for gold, the Aurum Edition brings copper-colored styling inserts for the front, side, and rear skid-plate designs, as well as the wheel arches. These accents are paired with chrome accessories on the front grille, fenders, bumpers, body-side moldings, and door visors.

Interior and practical additions feature all-weather 3D cabin mats, a 3D boot mat, and a rear trunk sill guard. There are no mechanical updates in the package. Between September 2025 and September 2026, the Victoris averaged 11,354 units a month across 13 monthly reporting periods, maintaining sales above 10,000 units every month from January to September 2026.

During the January–September 2026 period, it registered 1,11,335 units, placing it second in the midsize SUV segment behind the Hyundai Creta, which posted 1,43,424 units combining ICE and EV volumes. According to Maruti Suzuki, the Victoris has set records for the highest first-year sales for a newly launched passenger vehicle model in India, and is the fastest-selling passenger vehicle in the country to clear both the 1 lakh and 1.5 lakh sales milestones. Partho Banerjee, Senior Executive Officer for Marketing and Sales at Maruti Suzuki India Limited, noted that the Aurum Edition celebrates these milestones while offering festive-season styling enhancements.