Mercedes-Benz Studio Los Angeles Opens: Brand Brings Global Studio Concept and MANUFAKTUR Made to Measure Hub to the USA

The Mercedes-Benz Studio Los Angeles has opened in Beverly Hills, marking the US debut of the brand’s global studio concept. The studio offers interactive brand experiences and activations that connect the brand promise “Welcome home” with the Mercedes-Benz anniversary year “140 Years of Innovation”. The new Mercedes-Maybach GLS 1 is also making its world premiere at the studio, representing luxury and personalization at the highest level. The Mercedes-Benz Studio Los Angeles is part of a global network of studios in 18 leading metropolises on four continents, offering a unique brand experience that combines interactive experiences with cultural relevance. The studio also features the first MANUFAKTUR Made to Measure Hub in the USA, which provides personalized configuration of customized equipment wishes for top-end customers. The hub offers a range of bespoke materials, surfaces, and design combinations, allowing customers to create their own unique vehicle. According to Mathias Geisen, Member of the Board of Management of Mercedes-Benz Group AG, the studio brings the brand closer to its customers, making it more accessible and personal. The studio’s design is inspired by the open lifestyle of Southern California, with an open and inviting space that combines modern architecture with warm materials and high-quality details. Adam Chamberlain, President and CEO of Mercedes-Benz USA, stated that the studio complements the strength of the retailer network and creates an additional touchpoint with the brand in one of the world’s most influential luxury markets. The MANUFAKTUR Made to Measure Hub is a unique feature of the studio, offering customers a personalized and exclusive experience in a private atmosphere. With the opening of the Mercedes-Benz Studio Los Angeles, the brand has expanded its global network of studios, providing a new way for customers to experience the brand and its products.