Lincoln’s Latest Marketing Stunt Looks Like An Ultra-Luxury Porta Potty

Lincoln has rolled out a bizarre yet eye-catching marketing stunt called The Sanctuary: By Lincoln Rejuvenate—a futuristic pod designed to offer a five- or ten-minute immersive relaxation experience.

The pod, which resembles an ultra-luxury porta potty, features a luxurious interior built around a 30-way adjustable seat sourced from the Lincoln Navigator.

Wrapped in Warm Horizon leather with active motion massage, the seat is the centerpiece of the pod’s design, which aims to introduce users to the Lincoln Rejuvenate experience.

The pod includes a scent diffuser that mimics the Lincoln Digital Scent system found in its vehicles, offering fragrances like Cloud Balsam, Mystic Forest, and Twilight Embers.

Additional features include wood trim, a Revel audio system, a panoramic display recalling the 48-inch screens in the Nautilus and Navigator, ambient lighting, and a motion sensor that lets users switch between five Rejuvenate modes.

The exterior sports a two-tone Sunrise Copper and White Platinum finish with flowing lines, soft curves, and vertical windows.

The Sanctuary will make its debut at The High Line in New York as part of Global Wellness Day festivities, open to the public from June 12 to 14.

The move comes as Lincoln’s sales have slumped following the discontinuation of the Corsair, prompting the brand to explore unconventional ways to re-engage customers and showcase its Rejuvenate luxury wellness features.