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A 2021 Hyundai Palisade, once priced between $33,860 and $49,085 when new, now commands roughly $20,300 for the base SE trim or about $27,200 for the top Calligraphy model—depreciating 40% and 44% respectively after five years. Industry data from Car Edge suggests the Palisade loses 49% of its value over five years, aligning closely with Kelley Blue Book’s 35% figure for the last three years.

The depreciation gap between the Palisade and its Kia Telluride sibling is narrow: the Telluride is projected to lose 51% of its value in the same period, slightly outpacing its Hyundai twin. Both SUVs share underpinnings and mechanicals but target different buyer emotions—luxury refinement for the Palisade versus sporty, outdoorsy appeal for the Telluride.

Hyundai and Kia’s resale struggles aren’t new, despite the Telluride’s reputation as one of the best three-row family SUVs. Factors like brand perception, aggressive incentives, fleet sales, the troubled Theta II engine recalls, and a non-transferable powertrain warranty (one of the longest in the U.S.) have all weighed on resale values.
Ownership costs over five years for a 2021 Palisade Calligraphy hit $50,930, per Edmunds, with $19,315 of that stemming from depreciation and $11,525 from fuel. The Kia Telluride’s five-year ownership cost is nearly identical at $51,435, with depreciation accounting for over $18,000.

Today’s used Palisade market offers rare value, especially for the 2021 model, which packs a 291-HP V6, an eight-speed automatic, seating for seven or eight, an 8-inch touchscreen, wireless Apple CarPlay/Android Auto, and LED headlights.
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Source: Jalopnik (Auto Culture & Tuning) (jalopnik.com)