LiveWire Receives NYSE Delisting Warning, Then Sees Stock Triple in Two Days

LiveWire, the electric motorcycle brand majority-owned by Harley-Davidson, received a formal warning from the New York Stock Exchange (NYSE) on July 23 after its stock traded below $1 per share for a month. The deficiency letter triggered a six-month window for the company to recover or face delisting to the over-the-counter market.

LiveWire’s stock closed at 77 cents that day but surged above $2 within two trading sessions, holding above $1 since. The NYSE requires listed companies to maintain an average closing price above $1 over any 30-day period to avoid delisting.

Penny stocks—shares trading under $1—are discouraged by major exchanges as they signal investor disinterest. LiveWire went public in September 2022 via a SPAC merger, initially trading near $10 with ambitious projections of selling 101,000 electric motorcycles and generating $1.77 billion in revenue by 2026.

Reality has fallen short: in the second quarter of 2026, LiveWire sold 267 motorcycles, a record 386% increase year-over-year but a fraction of its original target. The company reported a $18.2 million loss on $9.1 million in revenue for the quarter, including its STACYC kids’ balance-bike business.

Nearly four years of missed targets and consistent losses drove the stock down over 90% before slipping under $1 this summer. The warning does not immediately affect operations, but failure to recover within six months risks delisting, which could limit share liquidity and deter large investors.

Harley-Davidson, which owns most of LiveWire, has provided financial lifelines, including a $75 million credit line arranged in November 2025. LiveWire’s turnaround plan focuses on cost-cutting and expanding its lineup.

The S4 Honcho, a smaller and more affordable model, entered production this spring, with first deliveries expected this summer. CEO Karim Donnez highlighted the launch as a move into a more accessible segment of the electric motorcycle market.

LiveWire also acquired Dust Motorcycles in May to enter the fast-growing electric off-road category. The company claims 76% of the U.S. market for street-legal electric motorcycles with 50 kilowatts or more of power.

Cost-cutting efforts have improved free cash flow by 19% year-over-year, and STACYC reached break-even. Investors and riders should monitor three key factors: Honcho sales this fall, whether the stock maintains its recovery above $1 through the six-month cure window, and the third-quarter report.

While the stock warning is a red flag, LiveWire’s operations remain intact, and its survival hinges on long-term sales growth and financial discipline.