Porsche’s 2026 H1 Sales Plunge 16% as 911 Shines and EVs Struggle

Porsche’s global deliveries crashed 16% in the first half of 2026, with just 122,306 cars finding new homes compared to 146,391 in the same period last year. The German brand’s fortunes took a nosedive across most regions and models, but the 911 defied gravity with a 19% surge in sales, proving its enduring appeal. The iconic coupe delivered 30,534 units, cementing its status as Porsche’s second-best seller behind the Cayenne, which moved 38,141 units despite a 9% dip. The Macan lineup’s transition to electric power hit turbulence: Porsche sold 35,315 Macans in H1 2026, but 20,000 were still gasoline models, while just 15,620 were the new electric Macan—barely contributing to totals since customer deliveries only began at the end of June. The outgoing combustion Macan’s production ends this month, leaving the EV to shoulder the entire lineup until a new combustion Macan arrives in 2028. The Taycan’s electric sedan woes deepened, with deliveries plummeting 25% to 6,219 units, while the Panamera saw a brutal 38% drop to 9,308 cars. The 718 Boxster and Cayman’s discontinuation last year wiped out 73% of their sales, leaving just 2,789 units delivered. Regionally, China was the biggest disaster, with deliveries crashing 32% to 14,501 cars, while North America fell 13% to 37,712 units. Germany and Europe (excluding Germany) also declined by 6% and 14%, respectively. Porsche blamed softer-than-expected EV demand, US tariffs, and the loss of federal tax credits for the slump. Yet the 911’s relentless demand—with 98% of buyers personalizing their cars—kept the brand afloat, proving that Porsche’s decision to preserve its rear-engined legend was the right call.