Ferrari Luce Priced $120k Higher Than Purosangue, Missing 12 Cylinders

Ferrari’s all‑electric Luce has finally hit the market, and it’s a pricey one. U.S. pricing starts at $560,800, a figure that is still lower than the early rumor of $640,000 but far above the €550,000 European launch price, which includes VAT. The Luce is a four‑door, four‑seat EV that looks nothing like a traditional Ferrari, and it carries no internal‑combustion engine—12 fewer cylinders than the V12‑powered Purosangue.

The Purosangue, Ferrari’s flagship SUV, begins at $438,610. While it is almost $200,000 pricier than the Lamborghini Urus, it is still a bargain compared to the Luce’s $560,800 tag. The Luce’s styling has drawn criticism for its “un‑Ferrari” look, but the brand’s sales figures suggest the backlash has not deterred buyers.

Ferrari announced that it had met its sales target for the Luce in just two months, with roughly 500 units sold. The company has not released a market‑by‑market breakdown, but the numbers indicate a strong start in China and a modest but steady uptake in the U.S. Ferrari plans to ship about 2,500 Luce units by 2030, a figure that underscores the model’s niche status.

When compared to Ferrari’s other high‑priced models, the Luce sits between the 849 Testarossa and the 12Cilindri. The Testarossa starts at $565,685 and features a twin‑turbo 4.0‑liter V8 plus three electric motors for 1,036 HP. The 12Cilindri, powered by a naturally aspirated 6.5‑liter V12, starts at $468,594—almost $100,000 less than the Luce and unable to seat four.

In short, the Luce is one of Ferrari’s most expensive cars, but it is also one of the few that offers a four‑door, four‑seat layout. Its price, styling, and limited production run make it a curiosity for collectors rather than a mainstream SUV.