Bugatti’s 137-inch TV folds into a sideboard in 45 seconds

Bugatti and Austrian display specialist C Seed have unveiled the Bugatti N1, a kinetic 4K MicroLED TV that transforms from a high-end sideboard into a massive 110- or 137-inch screen in 45 seconds.

Inspired by the design language of the Bugatti Tourbillon, the N1 doubles as a sculptural piece of furniture when switched off, complete with flowing surfaces and Bugatti’s signature C-line profile.

At the push of a button, the cabinet unfolds via a center-sliding mechanism and multi-stage process, turning the act of watching TV into a theatrical experience. The display can rotate up to 180 degrees for flexible viewing angles.

Under the hood, the N1 packs 4K MicroLED technology, HDR10+ support, Bugatti-branded finishes, carbon-fiber accents, and C Seed’s Adaptive Gap Calibration system to minimize visible seams between folding panels.

A Wisdom Audio sound system is integrated into the structure, with speakers that extend when activated and retract when not in use.

Bugatti and C Seed have not announced pricing, but given C Seed’s track record—its Porsche Design folding TV started at around $200,000 and scaled up to a 221-inch screen priced around $400,000—it’s safe to assume the Bugatti-branded version won’t be a bargain.

The N1 is the latest example of Bugatti’s “screen detox” philosophy, where technology seamlessly integrates into luxury living spaces without dominating them.