Audi to Invest $4 Billion in New Georgia Factory, Its First US Production Plant

Audi has announced plans to invest approximately $4 billion in a new factory in Georgia, marking the German brand’s first production plant in the United States. The move is a response to the Trump administration’s tariffs, which have cost Audi $1.4 billion last year alone. The new plant, set to break ground next year, will have an annual capacity of up to 200,000 vehicles, with production scheduled to start in the early 2030s.

Audi will build premium SUVs at the new plant, including the Q7, Q8, and the all-new Q9. The Middle Georgia Mega Site will create approximately 4,500 jobs and generate new opportunities among suppliers, training partners, and service providers. Audi’s Chairman of the Board of Management, Gernot Döllner, stated that the US is one of the world’s most important premium markets, and the company aims to unlock significant growth potential with the new plant.

The factory will also help establish North America as the third major pillar of Audi’s global production network alongside Europe and China. Audi did not specify which models will be built at the factory, but Reuters reports that the Q7, Q8, and Q9 are likely candidates. The new plant will allow Audi to rethink manufacturing from day one, integrating advanced technologies and developing a strong local supplier network.

The investment is part of Audi’s ambition to establish a benchmark for premium manufacturing that strengthens its global production network.