Ford Chooses The Bear To Test The F-150 Security Package

Ford chose a bear to test the F-150 Security Package, staging an encounter between the truck and an 800-pound Kodiak bear named Tag. The test was designed to see how the system held up to a non-human attacker, with Tag’s trainer guiding him through a series of tasks to test the truck’s security features.

The bear was able to inflict significant damage on the truck, including deep claw marks and a broken window, which triggered a “Potential Cabin Intrusion” alert. Tag also managed to open the door by reaching into the handle, demonstrating the bear’s intelligence and strength.

The test was conducted with an animal welfare specialist present to ensure Tag’s safety. The F-150’s door handles were designed for human hands wearing gloves, which made them large enough for bear paws to operate.

The test showcased the Ford Security Package’s performance under extreme circumstances, with the system alerting owners to potential security breaches. The encounter was staged as a photo opportunity and a PR-friendly test, with the goal of demonstrating the truck’s security features in a unique and impressive way.