2027 Ford Bronco Filson heads south to Mexico next year

Ford has confirmed that the 2027 Bronco Filson will go on sale in Mexico during the 2027 calendar year, joining the existing Outer Banks and Badlands trims in the lineup. The move expands the rugged SUV’s premium off-road credentials beyond the U.S. market, though pricing for the Mexican-spec model remains under wraps. For context, the 2025 Ford Bronco starts at 1,369,900 Mexican pesos—about $79,050 USD—while the U.S.-spec Bronco Filson is tipped to start in the mid-$70,000 range, though Ford has not released exact figures.

The Bronco Filson itself is a luxury-tuned variant inspired by Filson’s outdoor heritage, featuring exclusive styling and interior upgrades. Externally, it sports a unique front grille with brass highlights, special “Bronco” badging, trail sights, painted mirror caps, and heritage-painted wheel arches. The palette includes the brand-new Field Green Metallic alongside Gray, Avalanche Gray, Desert Sand, Shadow Black, and Oxford White.

Inside, the Filson’s cabin leans into the brand’s rugged-chic aesthetic with perforated leather seats, woven fabric trim, a leather-wrapped steering wheel, a brass bezel, and GOAT dial accents. Acoustic glass cuts wind noise by 20 percent, while Filson-branded storage bags—including dirt- and water-resistant door-mounted saddle bags—add practical flair. Under the hood, the Bronco Filson shares the twin-turbocharged 3.0L V6 EcoBoost engine from the Bronco Raptor, though Ford has applied a special tune for a more refined on-road feel.

The First Edition model will be a limited-run launch offering, marking the Filson trim as a permanent fixture in the Bronco family.