Longmarch breaks ground on €160m tire factory in Egypt

China’s Longmarch Group has officially broken ground on a €160 million tire manufacturing plant in Egypt’s Ain Sokhna industrial zone. The project, valued at EGP9.5 billion, will span approximately 200,000 square metres and be developed in two phases. The first phase targets annual production of 600,000 truck and bus radial (TBR) tires, while the second phase will expand TBR capacity to one million units per year and introduce production of 4.5 million passenger car radial (PCR) tires annually. The facility will primarily serve the local Egyptian market but also includes export opportunities to regional and international markets. Longmarch Tyre (Egypt) Ltd is the entity behind the project, which is located within the integrated industrial zone of Ain Sokhna. During the groundbreaking ceremony, Longmarch chairman Jin Yong Sheng highlighted the Suez Canal Economic Zone’s attractive investment environment, citing Egypt’s strategic geographical position and robust logistics infrastructure as key advantages for the expansion. Longmarch already operates a production base in Chaoyang, China, and a joint venture in Pakistan focused on all-steel truck and bus tires, with recent plans to add PCR capacity at the Pakistani site.