Audi news, RS/S performance, e-tron EVs, and A/Q line updates on MotorHub.
About the brand
Audi AG is a premium brand of the Volkswagen Group, headquartered in Ingolstadt, Germany. The four-ring logo reflects the 1932 Auto Union merger. The brand is known for quattro all-wheel drive, S/RS performance lines, and battery-electric models under the e-tron name.
Latest articles
Audi’s 2027 A3 refresh: curved glass cockpit, remote parking, and sharper tech
Audi has rolled out a comprehensive update for the entire A3 family—hatchback, sedan, and crossover—bringing a freshened cabin, upgraded ADAS, and new parking tech. The headline interior change is a single curved panoramic display lifted from the Q3 SUV, ditching…
VW Weighs Selling Ducati in Asset Review to Streamline Portfolio
Volkswagen AG is considering selling motorcycle manufacturer Ducati as part of a sweeping overhaul of its portfolio. The Italian brand, known for its high-performance bikes, is among the 600 businesses being reviewed by the German automaker. Audi CEO Gernot Döllner…
One German Sedan Outperforms Every Tesla in Battery Health After 93,000 Miles
A comprehensive study by Aviloo, the largest independent study of used EV batteries, has revealed that top-performing electric vehicles (EVs) lose less than 5% of their range after 93,205 miles of driving. The study analyzed over 500,000 battery tests and…
BMW Is Phasing Out Physical Buttons Because Younger Drivers Prefer Talking to Their Cars
BMW is accelerating its shift away from traditional physical buttons and switches in favor of voice commands, touchscreens, and haptic steering-wheel controls, arguing that younger drivers increasingly prefer these interfaces. The Munich-based automaker has already implemented this minimalist approach in…
Audi’s Five-Cylinder Engine Might Not Die After All — Hybrid Plans Could Keep the 2.5 TFSI Alive
Audi is reconsidering the fate of its iconic 2.5-liter turbocharged five-cylinder TFSI engine, which was previously slated for extinction under tightening emissions rules. The decision follows comments from Audi Sport boss Rolf Michl, who confirmed to Autocar that evaluations are…
Mercedes CEO warns China’s brutal price war is here to stay
Mercedes-Benz Group AG CEO Ola Källenius has declared that intense pricing pressure in China’s auto market is not a temporary blip but a permanent fixture. Speaking near Helsinki, Finland, Källenius said fierce competition from Chinese brands—especially those led by BYD—has…
China’s New Zeekr 9X Super Hybrid SUV Takes Aim at German Luxury Titans
Zeekr has unveiled the 9X, a full-size luxury plug-in hybrid SUV designed to challenge Europe’s established premium brands with a blend of Chinese tech and Swedish design. The flagship model rides on Geely’s SEA-S platform and is powered by a…
GM Keeps 70 Cents of Every Subscription Dollar—Just 4 Cents on a Car Sale
General Motors has flipped the script on its business model, turning software and services into its fastest-growing profit engine while traditional car sales lag behind. According to GM’s own figures, its tech and subscription arm pockets roughly 70 cents of…
Germany’s Biggest Month Yet: EVs Outsell Hybrids and Petrol for the First Time
Germany’s electric-vehicle market just flipped a historic switch. In June, battery-electric cars outsold every other powertrain for the first time, grabbing 28.4 percent of the country’s new-car registrations with 84,057 units sold. Hybrids finished a razor-thin second at 28.1 percent…
Donkervoort P24 RS with Ford 3.5L V6 EcoBoost Now Available in Right-Hand Drive for Global Markets
Dutch ultra-lightweight sports car manufacturer Donkervoort has expanded the global reach of its latest P24 RS model by introducing a right-hand drive (RHD) variant. The P24 RS, which debuted in January, is the first Donkervoort to feature a Ford powertrain—the…