Mazda’s Biggest Problem Isn’t Its Cars—It’s That Nobody Can Define What Mazda Is

Mazda’s North American boss, Tom Donnelly, has a sleepless night over one issue: brand identity. Speaking at Mazda’s annual dealer gathering in Texas, Donnelly told Automotive News that the biggest long-term challenge isn’t product quality, pricing, or dealer performance—it’s that consumers … Read more

Huawei’s Maextro X800 SUV Is A Cullinan Rival—But Americans Won’t Get To Drive It

Huawei-backed luxury brand Maextro is gearing up to launch an ultra-luxury SUV that directly challenges the Rolls-Royce Cullinan, but U.S. buyers will only ever see it in photos. Codenamed X800, the upcoming model borrows heavily from the S800 sedan, which has … Read more