BMW Group Expands Image Data Collection from Customer Vehicles in Europe to Enhance Road Safety and Product Improvement

The BMW Group is expanding its collection of image data from customer vehicles in Europe to drive continuous product improvement and enhance road safety. The data collection, which began in April 2026, focuses on specific traffic situations where driver-assistance systems can be particularly beneficial, such as collisions prevented by assistance systems during lane changes on the highway.

The data is collected from vehicles equipped with the necessary sensor technology and data processing architecture, including the new BMW iX3 and subsequent models. The use of this image data is contingent upon customers’ consent and is carried out in compliance with all data protection regulations.

The BMW Group has implemented ‘privacy-by-design’ measures for data processing, including the deletion of vehicle identification numbers and the obscuring of faces or license plates of other road users contained in the image data. The collected data will be used to further develop driver-assistance systems and semi-automated driving functions through machine learning.

The BMW Group provides information on this topic on a new website featuring the relevant privacy notices.