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About the brand
BMW (Bayerische Motoren Werke) was founded in 1916 in Munich. The brand focuses on premium cars and motorcycles; M GmbH develops high-performance variants. MINI and Rolls-Royce are part of the BMW Group.
Latest articles
He thought he beat a BMW salesman on price—it was an AI that overpaid him
A BMW Toronto customer nearly lost out on a $7,000 windfall after unknowingly negotiating with an AI chatbot named "Quinn." Zack Giacomelli, a funeral director, had been trying to sell his 2021 BMW X3 back to the dealership that originally…
Denza’s 1,139-HP Wagon Can Now Drift in Any Shape You Draw On The Screen
The Denza Z9, a blisteringly fast electric shooting brake, has received an over-the-air update that enables autonomous drifting. With a combined 1,139 HP from its trio of electric motors, the Z9 GT can churn out 892 lb-ft of torque. The…
BMW May Expand Wagon Lineup in America: “We Will Look Into Touring Concepts”
BMW’s latest M5 Touring is proving a surprise hit in the U.S., with sales split nearly 50:50 between the wagon and sedan versions. The unexpected demand has prompted the brand to explore bringing more Touring models to America where it…
The Denza Z Boasts Up To 1,582 HP But Weighs As Much As A BMW X5
The Denza Z, a two-door sports car from BYD's high-end Denza brand, has been revealed with impressive performance specifications. The car will be offered with two powertrain options, both featuring a trio of electric motors. The entry-level version will have…
BMW Opens the Door to More US Wagons After M5 Touring’s 50/50 Sales Split
BMW’s new M5 Touring is defying industry skepticism by selling at a near-even split with the M5 sedan in the United States, according to BMW North America’s Vice President of Product Management, Michael Keller. Speaking to BimmerLife, Keller revealed that…
Why Your Engine Has a Ground Strap (And Yes, It’s Critical)
Electricity is the invisible lifeblood of any car, whether it’s powered by an internal combustion engine or an electric motor. In a gasoline-powered car, electricity sparks the air/fuel mixture in the combustion chamber and keeps every system—from fuel delivery to…
BMW’s Newest American Worker Is A Robot That Looks Eerily Human
BMW has introduced a new humanoid robot, the Figure 03, at its South Carolina plant. The robot is designed to assist with logistics operations, sorting components arriving at the factory and placing them in trolleys. This task was previously done…
BMW’s Electric Crossover Flagship: The Upcoming iX7
The BMW iX7 has been spotted with a less disguised design, revealing a front end that closely resembles the updated i7. The model is expected to have a 141 kWh battery and around 570 HP. The iX7 will follow in…
The 10-Foot-Wide M3² Isn’t Photoshopped, But It Isn’t a BMW Either
You’re not hallucinating: the four-grille M3² is a real rolling car, and the seats are the least bizarre thing about it. Despite wearing the visual DNA of a BMW M3, this wide-body sedan is actually built on a Volkswagen Lamando…
Nearly 40% of Porsche staff now pull in six-figure salaries
Porsche has for the first time disclosed its full internal payroll data after a shareholder question at its annual general meeting forced the sports-car maker to lay bare its salary structure. The numbers reveal that nearly 40% of Porsche’s 23,000-strong…